How to Sell Hard Information

How to Sell Wars

On 17 March 1813 King Frederick William III of Prussia issued his appeal “to my people.” It was a call to arms for the struggle against Napoleon, a war of liberation, “...It is the final, decisive struggle that we must endure, for the sake of our existence, our independence, our fortune. There is no way out except an honorable peace, or glorious defeat.” The proclamation appeared in the newspap...

Preventive medicine: giving patients the hard sell.

Have you ever found yourself busily attending to a patient’s acute problem when all of a sudden a nagging voice inside your head reminds you that you haven’t yet asked the patient about that needed flu shot, Pap smear, tetanus shot or other preventive service? Although health plans and government agencies are often quick to remind us of our preventive failures, many physicians shy away from pre...

Safety Can Be a Hard Message to Sell

From 2006 to 2008, the Monash University Accident Research Centre, in conjunction with the Office of Road Safety and Department of Main Roads in Western Australia, attempted to gain the support of a Local Government Area in W.A. to implement a demonstration trial of lower speed limits, based on a new Harm Reduction approach. Attempts to gain the support made over these three years included enli...

How to "Sell" Your Paper to a Peer-reviewed Journal.

How to Evaluate Health Information Systems: Evaluation stages

The most important goal of health systems is improvement of quality, effectiveness and efficiency of health services. To achieve this goal, health care organizations should establish a proper structure for evaluating health information systems. Health information system evaluation is expected to identify the existing problems of the system through measuring specific indicators. The main objecti...